T. Rowe Price Privacy Policy | T. Rowe Price

This policy applies to the T. Rowe Price Personal Investor website, mobile website, and mobile applications (each a "Site", collectively "Sites").

T. Rowe Price* recognizes the importance of protecting your personal information. We may use your personal information for various reasons, including to:

  1. Service and maintain your account
  2. Process your transactions
  3. Respond to your questions and requests
  4. Develop, offer, and deliver products and services
  5. Help us understand how our products and services are used
  6. Fulfill legal and regulatory requirements

The types of personal information collected may include your name and address, Social Security or taxpayer identification number, date of birth, assets, income, account balances, investment activity, and accounts at other institutions. If you are a former customer, we treat your information with the same care as we do for our current customers.

Our Sites are intended for a U.S. audience. If you visit or use one of our Sites, your information may be transferred or processed in the United States or other countries.

T. Rowe Price offers several options for accessing and, if necessary, correcting your account information. You can review your information using your statements or online services. You also may call or write us. Specific Internet addresses, mailing addresses and telephone numbers are listed on your statements and other correspondence or on our Site. You also can contact us through any of these methods if you have questions or comments about this page or our privacy practices generally.

In the course of doing business with T. Rowe Price, you share personal and financial information with us. We treat this information as confidential and recognize the importance of protecting access to it.

You may provide information when communicating or transacting with us in writing, electronically, or by phone. For instance, information may come from applications, requests for forms or literature, and your transactions and account positions with us. On occasion, such information may come from consumer reporting agencies and those providing services to us.

We do not sell information about current or former customers to any third parties, and we do not disclose it to third parties unless necessary to process a transaction, service an account, or as otherwise permitted by law. We may share information within the T. Rowe Price family of companies in the course of providing or offering products and services to best meet your investing needs. We may also share that information with companies that perform administrative or marketing services for T. Rowe Price, with a research firm we have hired, or with a business partner, such as a bank or insurance company, with whom we are developing or offering investment products. When we enter into such a relationship, our contracts restrict the companies' use of our customer information, prohibiting them from sharing or using it for any purposes other than those for which they were hired.

We maintain physical, electronic, and procedural safeguards to protect your personal information. Within T. Rowe Price, access to such information is limited to those who need it to perform their jobs, such as servicing your accounts, resolving problems, or informing you of new products or services. Our Code of Ethics, which applies to all employees, restricts the use of customer information and requires that it be held in strict confidence.

Our Sites utilize a variety of technologies (such as cookies and web beacons) to collect, store, and aggregate data about usage. When customers and others visit one of our Sites, we collect information and use it in ways that are consistent with and subject to our T. Rowe Price Privacy Policy. We may use your information for many purposes, including to:

  1. Complete the transactions and services you request
  2. Help us understand how our Sites are used
  3. Improve our products and services to meet your investment goals
  4. Personalize your experiences
  5. Make you aware of our products and services


Following is additional information about our privacy practices:

  1. How T. Rowe Price Safeguards Your Personal Information
  2. Types of Information T. Rowe Price Collects
  3. Information T. Rowe Price May Share with Third Parties
  4. Third-Party Websites
  5. How You Can Control Your Online Experience

The T. Rowe Price family of companies uses security tools and procedures to help protect personal information from malicious or criminal attacks. For example, when you use one of our Sites for sensitive tasks, such as checking your account balance or making a transaction, we use browser software programs that support encryption and multi-factor authentication. This helps to protect your personal information and prevent criminals from accessing your information. For more information about our security measures and technologies we make available to you, see the Security Measures section of our Site.

With the exception of certain registered users, we only collect or retain your personally identifiable information if you give us this information during an online session. For example, if you request brochures and other descriptive information about our products we will use your information to respond to your request and as otherwise described in this T. Rowe Price & Privacy page.

General Usage and Technical Information: We collect the following information about you when you visit our Sites such as:

  1. Pages you have visited and for how long
  2. The country you are located in when visiting the Site
  3. Technical information about your computer and operating systems, such as your Internet protocol address, domain name and browser

We offer you the convenience of accessing some of our products and services through mobile applications and mobile optimized websites. When you use one of these options, in addition to the other information described above, we may collect geolocation information. Knowing your geolocation can help us in protecting your information and we will ask your permission before collecting it for the first time.

While we track these types of information for all visitors, we are not able to link this information as specifically belonging to you if you are not a registered user. You can read more about registered users below.

Registered Users: If you are a registered user of one of our Sites and have enabled online access to an account, we collect and link to you all information related to your online session. For example, this includes the pages you visit and a transaction requested. Also, when you visit one of our Sites from a device that is associated with your log in, the activity from the visit will be linked to you even if you have not logged in during that visit.

Social Media Sources: Depending on the Site, we may offer you the option to sign in using your third-party social network login credentials such as for your Facebook, Twitter, or LinkedIn account. If you choose to sign on using your third-party social network credentials, the social network will obtain (or request) your consent for us to access and use available information from your social network profile. This consent will include a list of the types of categories of data that we may obtain from your social network profile, such as your name, age, gender, location, email address, profile picture and information, and list of friends.

Third Parties: Information may come from third parties providing services to us or with whom we are developing products or services. For example, we may use third parties to help us collect and analyze information as described throughout this T. Rowe Price & Privacy page. As another example, we may obtain page-view activity and other information when you visit the website of a third party that hosts or co-hosts material for us or from a third party with whom we are developing or offering investment products or other services. Also see the sub-section below titled "Third-Party Websites."

E-mail: If you have supplied your email address to T. Rowe Price, we may occasionally send you follow-up communications or information on additional products and services both directly through email and indirectly through online advertising messages through social media channels and other third parties, including, but not limited to, Facebook, Twitter, YouTube, and Gmail. In addition, if you are a participant in an employer-sponsored retirement plan for which T. Rowe Price provides recordkeeping services, we may, at the plan sponsor's direction, send you email regarding the retirement plan and related matters. To help gauge the effectiveness of our emails or other advertising messaging, we may track receipt of emails or be provided with non-identifiable statistical information from the third party website.

Surveys: Occasionally, we may conduct voluntary surveys regarding one of our Sites or other products or services. If you choose to participate in a survey, we will collect and use the information you supply as otherwise described throughout this T. Rowe Price & Privacy page. You will not be sent unsolicited communications for other products or services as a result of your participation in a survey.

Tools: Some of our calculators, analyzers, and other tools ("tools") allow you to save your inputs for future use. Otherwise, your inputs are not preserved for your usage beyond the end of your online session. The collection of some or all of your inputs by us can vary by tool. If your inputs are collected, they may be used and potentially associated with you personally, as noted in this Online Privacy Practices section.

Children: We do not knowingly collect any personal information directly from children under 13 years of age. Certain webpages and areas of one or more of our Sites may have content suitable for children. For example, certain pages on our Money Confident Kids site may contain information and games suitable for children of all ages. However, we do not collect or ask children to submit any personal information on these pages. We do not target any advertising to children under 13.

T. Rowe Price does not share personal information about our customers for use in third party marketing products and services, nor do we sell personal information. The T. Rowe Price Privacy Policy section describes our policies on when we may share information with third parties, such as when needed to process transactions or with companies that perform administrative, marketing, or research services for us. We also provide further examples of our practices in sharing information with third parties in this Online Privacy Practices section.

We may use third parties to serve (i.e., place) advertisements for us on other websites, including banner advertisements. Through a third party's use of various technologies, such as cookies, the third party may collect information, such as the advertisement clicked on, pages visited, and the time spent on one of our Sites. The third party may supply the information directly to us, or they may use it to produce statistics and reports for us. The third party also may use the information to serve advertisements in the future. Cookies and other technologies placed by third parties are subject to their respective privacy policies. You should also refer to the sub-section above under "Types of Information T. Rowe Price Collects" for information about online advertising through social media channels and options you may have to opt out of such advertisements.

On our Sites, we may provide links to third parties that provide financial and other information that may be of interest to you. Once you've clicked a link and have left our Site, our policies and practices as reflected throughout this T. Rowe Price & Privacy page typically no longer apply. You should read the privacy policy of the third party to see how your personal information will be handled on their site. To the extent we obtain information from a third party concerning your activities on the third party's website, our policies and practices will continue to apply to our handling of such information.

Limiting Use of Cookies and Other Technologies: As noted above, our Sites use cookies and other technologies for many purposes. Certain sections of our Sites require cookies to be enabled to enhance Site performance. For example, they provide a secure way for us to verify your identity during your online session, they enable us to personalize your experience on our Sites, and they help enhance Site navigation.

You can use your browser (e.g., Safari or Internet Explorer) settings to modify cookies. Each browser is different, so review your browser's Help menu to learn the correct way to modify your cookies. If you disable cookies, you will not have access to many features that make your visit to a T. Rowe Price Site fully functional. While you may disable the usage of cookies through your browser settings, we do not change our practices in response to a "Do Not Track" signal in the HTTP header from your browser.

When we use third parties to place advertisements for us on other websites, the advertisement may be placed or customized based on predictions about your interests generated from your visits over time and across different websites. This type of customization — sometimes called "online behavioral" or "interest-based" advertising — is enabled through your computer browser and browser cookies on our Site and on other websites. Companies that host interest-based advertising may offer you the choice to opt out of receiving these types of advertisements. You can go to the Network Advertising Initiative's Opt-Out Tool to learn more.

Limiting Use of Your E-mail Address: If we send you an email with information on additional products and services that may be of interest to you, the email will include instructions and links for unsubscribing from these types of mailings in the future. If you have online account access with us, you can change your email preferences with us (including subscriptions) by going to troweprice.com/email, logging in, and then updating your email preferences. If you do not want us to use your email address to help in providing online advertising messages through social media channels and other third parties, please call one of our service representatives at 1-800-225-5132.

Children:As noted above, we do not knowingly collect any personal information directly from children under 13 years of age. If you are a parent and believe we have collected personal information directly from your child who is under 13 years old, you may email feedback@troweprice.com to report this. We will investigate your report and if we discover that we have in fact collected such information, we will delete it.

The effective date of this T. Rowe Price & Privacy page is September 14, 2016. From time to time, we may change its terms. When the terms are revised or materially changed, we will update the effective date. You can determine whether there have been any material changes since the last time you reviewed them by simply checking the effective date. If we make a change that we are required by law to inform you of in other ways (such as by mail), we will do so.


*This T. Rowe Price & Privacy page applies to the following T. Rowe Price companies: T. Rowe Price Associates, Inc.; T. Rowe Price Advisory Services, Inc.; T. Rowe Price Investment Services, Inc.; T. Rowe Price Trust Company; and the T. Rowe Price Funds.