T. Rowe Price Brokerage offers you the assurance of investing with a financially sound company that is dedicated to providing its clients with dependable, low-cost services. We are part of T. Rowe Price, a global investment management firm that provides investment services to individuals and institutions around the world. We share the T. Rowe Price commitment to always acting in the best interests of our clients and providing them with prompt, efficient service.
- Assets Protected by SIPC
- Advanced Technology Safeguards Your Account
- We Keep Your Information Private
- Business Continuity and Contingency Plans
T. Rowe Price and Pershing are members of the Securities Investor Protection Corporation® (SIPC®). As a result, investor-owned assets held in custody by Pershing are protected by SIPC to $500,000 (of which $250,000 can be claims for cash awaiting reinvestment). For details, please go to http://www.sipc.org. Please note that SIPC does not protect against any loss due to market fluctuation. In addition to SIPC protection, Pershing provides coverage in excess of SIPC limits from Lloyd's of London, in conjunction with other insurers.1 The excess of SIPC coverage provides the following protection for assets held in custody by Pershing and its London-based affiliate, Pershing Securities Limited:
- An aggregate loss limit of $1 billion for eligible securities—over all client accounts.
- A per client loss limit of $1.9 million for cash awaiting reinvestment—within the aggregate loss limit of $1 billion.
The excess of SIPC coverage does not protect against loss due to market fluctuation. For more information about Lloyd's of London, please see http://www.lloyds.com.
To complement our already high level of online security, we offer iVerify, an account protection feature. The iVerify service lets you:
- Confirm that you are logging in to the actual T. Rowe Price website
- Register your computer to help prevent unauthorized account access
- Select a security image and security questions to enhance your protection
We appreciate the responsibility that comes when you entrust us with your personal and financial information. We treat this information as confidential and do not sell it to any third parties. Within T. Rowe Price and T. Rowe Price Brokerage, access to your information is limited to associates who need it to perform functions such as servicing your account, resolving problems, or telling you about new products or services.
Our first priority is to provide our clients with dependable service, even in the face of unexpected events. We have formulated thorough Business Continuity Plans that position us to respond to disruptions occurring either inside or outside the company. We have three call centers located in different areas so that we can communicate with clients if one or two of our sites are affected.
You also have the assurance that you can make trades three different ways:
- Online account access
- Via Tele-Trader
- Speaking with a representative
T. Rowe Price Brokerage is a division of T. Rowe Price Investment Services, Inc., member FINRA/SIPC. Brokerage accounts are carried by Pershing LLC, a BNY Mellon company, member NYSE/FINRA/SIPC.