T. Rowe Price Brokerage offers you the assurance of investing with a financially sound company that is dedicated to providing its clients with dependable, low-cost services. We are part of T. Rowe Price, a global investment management firm that provides investment services to individuals and institutions around the world. We share the T. Rowe Price commitment to always acting in the best interests of our clients and providing them with prompt, efficient service.
- Assets Protected by SIPC
- Advanced Technology Safeguards Your Account
- We Keep Your Information Private
- Business Continuity and Contingency Plans
T. Rowe Price Brokerage is a member of the Securities Investor Protection Corporation (SIPC), which provides our clients with up to $500,000 worth of protection ($100,000 for cash claims) against failure of the firm.
Additional coverage is provided by Pershing (our clearing broker) through Lloyd’s of London to an overall aggregate level of $1 billion, including $1.9 million in cash.
For more information, visit www.sipc.org.
SIPC coverage does not protect against losses arising from changes in the market value of investments.
To complement our already high level of online security, we offer iVerify, an optional account protection feature. The iVerify service lets you:
- Confirm that you are logging in to the actual T. Rowe Price Web site
- Register your computer to help prevent unauthorized account access
- Select a security image and security questions to enhance your protection
We appreciate the responsibility that comes when you entrust us with your personal and financial information. We treat this information as confidential and do not sell it to any third parties. Within T. Rowe Price and T. Rowe Price Brokerage, access to your information is limited to associates who need it to perform functions such as servicing your account, resolving problems, or telling you about new products or services.
For more information, review our Privacy Policy.
Our first priority is to provide our clients with dependable service, even in the face of unexpected events. We have formulated thorough Business Continuity Plans that position us to respond to disruptions occurring either inside or outside the company. We have three call centers located in different areas so that we can communicate with clients if one or two of our sites are affected.
You also have the assurance that you can make trades three different ways:
- Online account access
- Via Tele-Trader
- Speaking with a representative
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